Brady Street Festival 2024 Milwaukee

This summer, the highly anticipated Brady Street Festival is arriving a bit earlier than usual, lighting up the East Side on Saturday, July 20. Known for its lively atmosphere, this popular neighborhood block party is shifting its date forward, ensuring attendees can fully immerse themselves in the festivities without clashing with other major events.

Brady Street BID announced this change, with executive director Michael Sander noting, “By moving the festival to July 20, we’re allowing the community to fully enjoy all that Brady Street Fest has to offer without any scheduling conflicts.” Indeed, the original July 27 date coincided with numerous events, including German Fest, Harley Homecoming, the Air & Water Show, Riverwest 24, and Milwaukee Brewfest. The new date promises a more focused and uninterrupted experience for festival-goers.

Headlining Acts and Performances

The 2024 Brady Street Festival will feature a mix of beloved local acts and exciting performances. Headlining this year’s event is the talented singer, rapper, and producer Klassik, who will take the North Shore Bank Center Stage at 9:30 p.m. Following Klassik, Abby Jeanne will bring her band to the Bud Light East Stage for a grand closing performance from 10-11 p.m.

Start the Day with Fun and Wellness

The festival kicks off at noon with various activities designed to start the day on a positive note. At the Smirnoff & Bacardi West Stage, you can join in on Dog Yoga, a unique and fun way to stretch and relax with your furry friends. Peter Thomas will begin his performance on the Center Stage at noon, while the Kids Boogie Down event will energize the East Stage early on.

For families, the Fun Zone behind the Center Stage offers free superhero and princess photo ops from noon to 5 p.m., courtesy of Friend Like Me, a Milwaukee-based party service. Afterward, the SAINTS dance troupe will entertain with their high-energy choreography.

New Stages and More Entertainment

This year, Brady Street Festival introduces two new indoor stages. The Nashville North Stage will host performances from acts like Hannah Simone with Elly Bird, Maddie Jo duo, Wapatui, and headliner Joe Wray from 11 a.m. to 10 p.m. Additionally, Lilliput Records will feature “The Lillipad” stage, sponsored by Top Note Award-Winning Sparkling Mixers, with performances by Grey Genius, Okay Omen, Emmitt James, and headliner Bug Moment in the rear of the record store.

Afternoon and Evening Festivities

Attendees can wander the event grounds throughout the day and enjoy a rich blend of Milwaukee’s finest musical talents. The festival lineup includes Americana from Listening Party and Zach Pietrini, indie acts like Diet Lite and Moonglow, jazz-infused tunes by The Erotic Adventures Of The Static Chicken and The Steph Lippert Project, and R&B and hip-hop performances by Ms. Lotus Fanhk and Sypher Lady X, among others.

Beyond the music, festival-goers can look forward to the Adventure Rock Wall presented by Gruber Law Offices and the Casablanca Rumble Pro Wrestling ring, adding to the excitement and variety of the event.


The Brady Street Festival 2024 promises a day filled with diverse entertainment, community activities, and vibrant local culture. By moving the date to July 20, the festival ensures a more accessible and enjoyable experience for all. Mark your calendars and get ready to join in on the homegrown fun at one of Milwaukee’s most beloved summer events.

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